Wix Vibe
Wix's AI vibe-coding editor that turns plain-language prompts into a live, editable website.
Shipped 0→1 in 4 months, and out-converted Wix's mature editors on premium.
Date:
2025
My Role:
Design Lead
/
Hands-on
Team:
3 designers
/
4 pms
/
14 engineers
/
3 analysts
Outcome:
3.5% premium conversion, +25% above Wix's other editors (2.8%)
Wix Vibe main visual editor
Site Dashboard / Business Manager
Code
Visual Editing / Floating edit bar
Visual Editing / Advanced Design Panel
Publish your site
The redesigned home
Rebuilt on the new design system. One prompt front and center, a calmer layout around it, and a single clear action “start building”.
Wix Vibe
Wix's AI vibe-coding editor that turns plain-language prompts into a live, editable website. Shipped 0→1 in 4 months, and out-converted Wix's mature editors on premium.
Date:
2025
My Role:
Design Lead
/
Hands-on
Team:
3 designers
/
4 product managers
/
14 engineers
/
3 analysts
Outcome:
3.5% premium conversion, +25% above Wix's other editors (2.8%)
Wix Vibe main visual editor
Site Dashboard / Business Manager
Code
Visual Editing / Floating edit bar
Visual Editing / Advanced Design Panel
Publish your site
Wix Vibe
Wix's AI vibe-coding editor that turns plain-language prompts into a live, editable website.
Shipped 0→1 in 4 months, and out-converted Wix's mature editors on premium.
Date:
2025
My Role:
Design Lead
/
Hands-on
Team:
3 designers
/
4 product managers
/
14 engineers
/
3 analysts
Outcome:
3.5% premium conversion, +25% above Wix's other editors (2.8%)
Wix Vibe main visual editor
Site Dashboard / Business Manager
Code
Visual Editing / Floating edit bar
Visual Editing / Editing Site Theme
Visual Editing / Advanced Design Panel